Membaca Tanda Visual dan Tanda Verbal Kartun Sompret

The book "Membaca Tanda Visual dan Tanda Verbal Kartun SOMPRET" is a profound and evocative intellectual work, revealing how I Wayan Sadha's cartoons-with their unique characteristics that are closely tied to Balinese culture-become a medium for sharp social criticism. Through Roland Barthes' semiotic analysis, the book examines graphic elements such as illustration, typography, color, and layout, and explores the denotation, connotation, myth, and ideology contained in the cartoons' visual narratives. With a focus on Sompret Cartoons created between 1992 and 2008, the author invites readers to understand how a work of popular art can become a reflection and site of ideological struggle in a changing society under the influence of globalization. This book not only makes a theoretical contribution to visual communication design knowledge, but also a practical reference for researchers, communities, and educational institutions in understanding the dynamics of visual communication and popular culture.