Buku Ajar Desain Komunikasi Visual Media

In the fast-paced digital era, Visual Communication Design plays a crucial role as a communication bridge between brands and consumers. This book reveals how advertising media, from print to digital, goes beyond conveying promotional messages to shaping cultural identities and triggering social interactions. With an emphasis on creative strategies and media evolution, readers are invited to understand the complex dynamics of advertising media and how technology is changing our interactions with brands. Posters and packaging, for example, not only serve as messengers, but also as effective silent salesmen, attracting attention and influencing purchasing decisions. Through this book, we learn that Visual Communication Design is an art that integrates aesthetics and function, creating visual communications that are not only informative but also engaging and memorable.